{"id":29768,"date":"2023-04-14T08:29:50","date_gmt":"2023-04-14T05:29:50","guid":{"rendered":"https:\/\/u-intosai.org\/unkategorisiert\/chto-takoe-dizajn-myshlenie\/"},"modified":"2023-04-17T18:12:23","modified_gmt":"2023-04-17T15:12:23","slug":"was-ist-design-denken","status":"publish","type":"post","link":"https:\/\/u-intosai.org\/de\/nachrichten\/was-ist-design-denken\/","title":{"rendered":"Was ist Design-Denken?"},"content":{"rendered":"<p>Nach Ansicht des internationalen Beratungsunternehmens McKinsey ist das Konzept des Design-Denkens notwendig, um die F\u00fchrungspositionen in jeder Richtung zu halten.\u00a0<\/p>\n<p>\u00a0In dem neuen Artikel \u201e<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-design-thinking#\/\">Was ist Design-Denken?<\/a>\u201c definieren Experten Design-Denken als einen systematischen, intuitiven, kundenorientierten Ansatz zur L\u00f6sung von Gesch\u00e4ftsproblemen in sich schnell \u00e4ndernden Umgebungen.<\/p>\n<p>Die Einf\u00fchrung des Design-Denkens in einen Gesch\u00e4ftsprozess beginnt mit dem Aufbau einer entsprechenden Unternehmenskultur, deren Markenzeichen Kundenorientierung, Agilit\u00e4t, Unterst\u00fctzung des Konzepts durch das Management und kontinuierliche Analyse aktueller Trends und Ver\u00e4nderungen im Konsumentenverhalten sind.<\/p>\n<p>Nach der Praxis von McKinsey besteht der Design-Denkprozess aus zwei Schl\u00fcsselschritten:<\/p>\n<ul>\n<li>Analyse des aktuellen und zuk\u00fcnftigen Verhaltens und der Bed\u00fcrfnisse von Kunden, Suche nach Wegen, sie zu befriedigen;<\/li>\n<li>Entwicklung einer konzeptionellen Idee, Vorbereitung von Prototypen, Testen, Nacharbeiten und abschlie\u00dfende Tests.<\/li>\n<\/ul>\n<p>McKinsey ermutigt Unternehmen, Design-Denken f\u00fcr nachhaltige Entwicklung zu nutzen.<\/p>\n<p>Die Autoren empfehlen:<\/p>\n<ul>\n<li>zu \u00fcberdenken, wie Ressourcen verwendet werden, um Elemente der zyklischen Produktion einzuf\u00fchren;<\/li>\n<li>die Anzahl der erzeugten Emissionen sowie die Auswirkungen von Designentscheidungen auf die Implementierung von Zielen f\u00fcr nachhaltige Entwicklung zu analysieren und zu verfolgen;<\/li>\n<li>bei der Entwicklung jedes Produkts die Notwendigkeit zu ber\u00fccksichtigen, den CO2-Fu\u00dfabdruck zu reduzieren.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nach Ansicht des internationalen Beratungsunternehmens McKinsey ist das Konzept des Design-Denkens notwendig, um die F\u00fchrungspositionen in jeder Richtung zu halten.\u00a0 \u00a0In dem neuen Artikel \u201eWas ist Design-Denken?\u201c definieren Experten Design-Denken als einen systematischen, intuitiven, kundenorientierten Ansatz zur L\u00f6sung von Gesch\u00e4ftsproblemen in sich schnell \u00e4ndernden Umgebungen. Die Einf\u00fchrung des Design-Denkens in einen Gesch\u00e4ftsprozess beginnt mit dem [&hellip;]<\/p>\n","protected":false},"author":206,"featured_media":28631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[288],"tags":[964,838],"class_list":["post-29768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","tag-digitalisierung","tag-it-und-datenanalytik","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Design-Denken? | U-INTOSAI<\/title>\n<meta name=\"description\" content=\"Was ist Design-Denken?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/u-intosai.org\/de\/nachrichten\/was-ist-design-denken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Design-Denken? 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